Samsung Plaza (hangul:삼성플라자), renamed as AK Plaza Bundang Store from March 2 2009, is a shopping mall located in Seohyeon-dong, Bundang, Seongnam, South Korea just above Seohyeon Station. The building is 98m or about 32 stories tall.[1]
Samsung Corporation (hangul:삼성물산) opened Samsung Plaza Store No. 1, a multi-functional shopping center. It is also equipped with diverse facilities such as the lobby, playrooms and cafes, plus facilities for the handicapped to heighten customer satisfaction. Samsung Plaza consists of a department store, specialty stores and cultural, educational and entertainment facilities. Its shopping area includes luxury brands such as Prada, Gucci, Burberry, Dior, Tiffany & Co., Etro, Salvatore Ferragamo, and other sections for foreign name brands. After five months of construction, a Louis Vuitton store opened on Mar. 12 2009.
For cultural facilities, there is a cinema with five screens, a game center, a gallery, restaurants and an open plaza. Others include the Public Service Center of Seongnam City Hall, medical and banking facilities in the General Living Information Center, Cultural Center ofhelloand the Information Room providing free rental services for books, video tapes and CDs to Samsung Plaza members. Samsung Plaza particularly runs a quality control system to improve the quality of sales items. Only fresh foods stocked on the day are sold. The Day Life New Center provides customers with consultations on products or services, which are not available at Samsung Plaza, and links them to suppliers. It also provides information on customers’ important events such as weddings, childbirth, funerals, traveling, vacations and anniversaries.
Samsung Plaza has grown substantially, the total sale of 1997 was 270 billion won and in 2004 it was, doubled, 540 billion won. In 2005, Bundang Samsung Plaza ranked 6th in amount of sales in South Korea. [2]
On February 2007, Samsung Corporation signed a contract with ARD Holdings, Inc. to sell Samsung Plaza Department Store. [3]
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